Different business cards color backgrounds with brand symbol centered on the front and infos on the back.

Nacarat

Real estate developer

Biophilia

Rebranding
Logo & brand identity

Nacarat, a well established French real estate developer, asked us for a rebranding counter-proposal. While its executive team approached its longstanding creative agency, its Chief Communications Officer had consulted us. We were willing to take the challenge.

Morphing animation from the previous logo to the new Nacarat logo
Animation of the color variations and different formats of the Nacarat logo
Two letterheads with the Nacarat logo, text and signature
Animation of the fonts used for the Nacarat project
Hand holding a red transparent business card with white infos
Building facade with embossed Nacarat logo
Office front with glass door and a white sign with the red Nacarat logo
Nacarat's embossed brand symbol on glass door
Declination and references of the colors used for the Nacarat project
Two posters framed on a concrete wall above a sofa
Red poster hanging in an office
Three badges with black and white portraits, red identity elements and black infos
Brochure cover on the floor with a black and white image of a building with Nacarat logo and a red identity element
Two badges with a black and white portrait, the Nacarat logo, the brand symbol and red identity elements
Two floating notebooks, a small beige notebook with red identity elements and a large red notebook with white identity elements
Standing man wearing a white t-shirt with red brand symbol
Five different colored folders with project names, stacked with the Nacarat brand symbol on the front
A red folder open on an image of a building made by Nacarat
A red folder open to a page showing text with a black and white image of a building by Nacarat
A white pen with red identity elements and a red pen with white identity elements, floating
Black bag with white embroidered Nacarat logo
White mug with big red brand symbol
Red water bottle with big white brand symbol
Three posters aligned on a concrete wall in the street with a pole in the foreground
Tarpaulin on a scaffold with a black and white image of apartments made by Nacarat, on a beige background with black text and red Nacarat logo
White construction helmet with red brand symbol on concrete
Poster with black and white image, text, element identity and logo on a newsstand in a street
Long poster with red identity elements on a brick building on the street
Laptop showing the homepage's header of the Nacarat website
Smartphone showing Nacarat's Instagram account
creation
description

Nacarat

Real estate developer

Biophilia

Rebranding
Logo & graphic identity

For years, Italian chef Salvatore Bianco has been working to develop his own gin. A gin that perfectly matches the cuisine of his homeland, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples. Before putting his gin on the market, Bianco came to us for a complete branding.

Different business cards color backgrounds with brand symbol centered on the front and infos on the back.
Morphing animation from the previous logo to the new Nacarat logo
Animation of the color variations and different formats of the Nacarat logo
Two letterheads with the Nacarat logo, text and signature
Animation of the fonts used for the Nacarat project
Hand holding a red transparent business card with white infos
Building facade with embossed Nacarat logo
Office front with glass door and a white sign with the red Nacarat logo
Nacarat's embossed brand symbol on glass door
Declination and references of the colors used for the Nacarat project
Two posters framed on a concrete wall above a sofa
Red poster hanging in an office
Three badges with black and white portraits, red identity elements and black infos
Brochure cover on the floor with a black and white image of a building with Nacarat logo and a red identity element
Two badges with a black and white portrait, the Nacarat logo, the brand symbol and red identity elements
Two floating notebooks, a small beige notebook with red identity elements and a large red notebook with white identity elements
Standing man wearing a white t-shirt with red brand symbol
A red folder open on an image of a building made by Nacarat
A red folder open to a page showing text with a black and white image of a building by Nacarat
A white pen with red identity elements and a red pen with white identity elements, floating
Black bag with white embroidered Nacarat logo
White mug with big red brand symbol
Red water bottle with big white brand symbol
Three posters aligned on a concrete wall in the street with a pole in the foreground
Tarpaulin on a scaffold with a black and white image of apartments made by Nacarat, on a beige background with black text and red Nacarat logo
White construction helmet with red brand symbol on concrete
Poster with black and white image, text, element identity and logo on a newsstand in a street
Long poster with red identity elements on a brick building on the street
Laptop showing the homepage's header of the Nacarat website
Smartphone showing Nacarat's Instagram account

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contact@topologies.studio+33 (0)6 34 63 43 59
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© 2022 Topologies
Terms & conditions

Founded by
Louise de Cours & Thomas Laisney

Nacarat, a well established French real estate developer, asked us for a rebranding counter-proposal. While its executive team approached its longstanding creative agency, its Chief Communications Officer had consulted us. We were willing to take the challenge.

Nacarat's former logo had been displayed for 11 years. Even if it didn't catch the eyes of its external audience, it created emotional value for employees. Therefore, as soon as we took the brief, we had one conviction: the change of Nacarat's logo should be an evolution rather than a total rupture.

In fact, Nacarat's brand symbol was too complex. In most cases, a good logo is a simple one; greatest designers agree on the subject. So we knew we had to find the best way to simplify the brand symbol. A "lifting" duty, as we call it.

For us, lifting the red leaf was the most efficient thing to do.

Our former client decided on another logo. This work, like every assignment we are given, remains a big learning experience.

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Other creations

Napolii

Nue

Tendance Floue

Topologies is a branding studio. We create and co-manage brands.

contact@topologies.studio+33 (0)6 34 63 43 59
BehanceInstagramLinkedin
© 2022 Topologies
Terms & conditions

Founded by Louise de Cours and Thomas Laisney