Store front with Napolii logo and opening hours

Napolii

Italian gin

The Italian gastronomy
& the Neapolitan art of living.

Brand platform
Naming
Logo & brand identity
Copywriting
Product label & packaging
Website

Napolii is an Italian gin brand. Distilled from olives, rosemary and thyme, its gin perfectly matches the Italian cuisine, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples.

Dark green Napolii logo on light blue background
Light blue Napolii logo on dark green background
Black Napolii logo on white background
White Napolii logo on black background
Animation showing the fonts and colors used for the Napolii project
Gin bottle on a low stone wall in front of the sea
Front and back gin labels with logo and information
Wooden barrels with engraved Napolii logo
Man with a dark green hat opening a machine in a distillery
Green apron on the floor with embroidered Napolii logo
Man wearing a dark green apron with embroidered Napolii logo preparing a cocktail
Dark green street poster in low angle
Bottle of gin in front of a beige drape
Blue wooden crate on grey background
Blue cardboard boxes in front of a warehouse with stickers and Napolii logo
Store front with Napolii logo and opening hours
Dark green flag with blue Napolii logo on a building front
Cork coasters
Cocktail glass with engraved Napolii logo on a green table
Gin bottle on a counter with a cocktail
Dark green cocktail book cover on blue background
Dark green cocktail book open on a cocktail recipe
Dark green cocktail book open on a cocktail recipe
Man from behind wearing a dark green t-shirt with embroidered Napolii logo in front of a brick wall
Dark blue Napolii logo embroidered on dark green fabric
Stationery with letterhead and envelopes on blue background
Stationery with letterhead and business card
Front and back business cards on dark green background
Front and back membership card on dark green background
Laptop showing the website homepage full scroll
Laptop showing the website team page full scroll
Laptop showing the website about page full scroll
Smartphone shape showing Napolii's Instagram account
creation
description

Napolii

Italian gin

The Italian gastronomy
& the Neapolitan art of living.

Brand platform
Naming
Logo & brand identity
Copywriting
Product label & packaging
Website

For years, Italian chef Salvatore Bianco has been working to develop his own gin. A gin that perfectly matches the cuisine of his homeland, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples. Before putting his gin on the market, Bianco came to us for a complete branding.

Store front with Napolii logo and opening hours

Napolii is an Italian gin brand. Distilled from olives, rosemary and thyme, its gin perfectly matches the Italian cuisine, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples.

The drafting of the brand platform ended with the creation of a name. The gin and the distillery would bear the same name to get a mono-product brand. We had just created Napolii.

The addition of an 'i' to the correct spelling of the city's name has a simple function: to catch the eye and favour memorisation. It conveys the inexhaustible enthusiasm of Neapolitans and symbolises the richness of Italy's taste.

With an immediately evocative name to facilitate identification, memorisation and favour local, national and international appeal, Napolii is the Italian gastronomic gin.

But Napolii is more than a gin, it is an ode to the Neapolitan art of living; a duly celebration of a climate, a land and ultimately an attitude made of sharing, generosity, enthusiasm and devotion.

As for the design, we wanted it to be graphically effective. Like the product, we chose to associate Naples with Italy: a deep green which stands for Italy; a light blue to evoke the Neapolitan football team's shirts. The typeface of the logo has been especially designed for the brand; a sans serif font, impactful and slender. 

In addition to these elements, the slant of the two 'i' in the logo, symbolising enthusiasm, can be found in all communication media.

The result: a sober and elegant brand identity which sticks with this sophisticated distillery and gin.

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