Italian gin
The Italian gastronomy
& the Neapolitan art of living.
Brand platform
Naming
Logo & brand identity
Copywriting
Product label & packaging
Website
Napolii is an Italian gin brand. Distilled from olives, rosemary and thyme, its gin perfectly matches the Italian cuisine, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples.
Italian gin
The Italian gastronomy
& the Neapolitan art of living.
Brand platform
Naming
Logo & brand identity
Copywriting
Product label & packaging
Website
For years, Italian chef Salvatore Bianco has been working to develop his own gin. A gin that perfectly matches the cuisine of his homeland, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples. Before putting his gin on the market, Bianco came to us for a complete branding.
With a desire to break away from unrealistic beauty standards and advocate self-acceptance, we helped this young cosmetics brand establish its positioning and
to make a splash.
With an evolution of its identity system codes, we suggested a rebranding to the photographers' collective, in line with its growth, managing the image of a collective which has won many prestigious distinctions.
Having displayed their logo for more than ten years, the real estate developer Nacarat asked us for a rebranding proposal. An evolution of its brand identity for a more certain identification.
Napolii is an Italian gin brand. Distilled from olives, rosemary and thyme, its gin perfectly matches the Italian cuisine, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples.
The drafting of the brand platform ended with the creation of a name. The gin and the distillery would bear the same name to get a mono-product brand. We had just created Napolii.
The addition of an 'i' to the correct spelling of the city's name has a simple function: to catch the eye and favour memorisation. It conveys the inexhaustible enthusiasm of Neapolitans and symbolises the richness of Italy's taste.
With an immediately evocative name to facilitate identification, memorisation and favour local, national and international appeal, Napolii is the Italian gastronomic gin.
But Napolii is more than a gin, it is an ode to the Neapolitan art of living; a duly celebration of a climate, a land and ultimately an attitude made of sharing, generosity, enthusiasm and devotion.
As for the design, we wanted it to be graphically effective. Like the product, we chose to associate Naples with Italy: a deep green which stands for Italy; a light blue to evoke the Neapolitan football team's shirts. The typeface of the logo has been especially designed for the brand; a sans serif font, impactful and slender.
In addition to these elements, the slant of the two 'i' in the logo, symbolising enthusiasm, can be found in all communication media.
The result: a sober and elegant brand identity which sticks with this sophisticated distillery and gin.
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