Without a name engraved on the bottle and aware that the success of a spirit is not only due to its taste but also to what it inspires, he asked us to work with him on the DNA and fundamentals of his brand. The writing of his brand platform ends with the choice of a name. The gin and the distillery will have the same name for a single product brand. Together we create Napolii.

The addition of an 'i' to the correct spelling of the town's name has a simple function, to catch the eye and fuel memory. It abstractly transcribes the inexhaustible enthusiasm of the Neapolitans and secretly symbolises the addition of the best that every other city and region of Italy has to offer in terms of taste.

With an immediately evocative name to facilitate identification, recall and appeal locally, nationally and internationally, Napolii is Italy's gastronomic gin.

But Napolii is more than a gin, it is an ode to the Neapolitan art of living; an invitation to celebrate a way of life, a climate, a land and ultimately an attitude: sharing, generosity, enthusiasm and devotion.

Graphically, we wanted to go for the essential and the most effective. In the image of the product, we chose to associate Naples and Italy: a deep green to represent Italy, a blue xxx evoking that worn by the players of the football team so cherished by the inhabitants of the port city. The typology used xxxxxxxxx. Added to these elements, the inclination, deployed graphically as well as in the materials, echoes the inclination of the two "i "s in the logo, supporting the symbolism of enthusiasm.

A very sober and elegant result to dress such a sophisticated distillery and gin.