Photographers' collective
The world exploration, against the flow of globalized image.
Rebranding
Logo & graphic identity
Website
Exhibition design
Founded in 1991, Tendance Floue is a collective of sixteen French photographers who have won international awards for their work. At the crossroads of the social and culture matters, documentary and artistic, the collective explores all the media of contemporary photography, without boundaries. Today, Tendance Floue has established itself as one of the majors in French photography. The greatest institutions, both French and international and world, are demanding their collective creativity. Therefore, we had to approach Tendance Floue to suggest a brand evolution.
Photographers' collective
The world exploration, against the flow of globalized image.
Rebranding
Logo & graphic identity
Website
Exhibition design
For years, Italian chef Salvatore Bianco has been working to develop his own gin. A gin that perfectly matches the cuisine of his homeland, revealing the contrast between the most refined gastronomic standards and the simplicity of Naples. Before putting his gin on the market, Bianco came to us for a complete branding.
Having displayed their logo for more than ten years, the real estate developer Nacarat asked us for a rebranding proposal. An evolution of its brand identity for a more certain identification.
Claiming its origin in the most in the most direct way, we have written the strategy and designed the brand identity of this Italian gin brand.
With a desire to break away from unrealistic beauty standards and advocate self-acceptance, we helped this young cosmetics brand establish its positioning and
to make a splash.
Created in 1991, Tendance Floue is a collective of sixteen French photographers who have won international awards for their work. At the crossroads of the social, cultural, documentary and artistic, the collective explores all the media of contemporary photography, without prohibitions. Today, Tendance Floue has established itself as a major player in French photography. The most important institutions, both French and international, demand its collective creativity. We approached the collective to suggest a brand evolution.
An evolution of its graphic and visual identity with two objectives: to better reflect its scope and reputation, and to provide it with a more impactful and mature identity, in keeping with its work. To make it identifiable and unavoidable, beyond its logo, thanks to a systematic deployment of graphic codes.
Our proposal (not retained):
a more assertive presence of its red, notably through the manifestation of stripes on its supports. Mostly developed in pairs, these bands frame the media, or even the photographs directly. A desire to put his creations into context by subtly evoking the singular photographic steps that characterise him, to adorn each exhibition and edition of the collective by emphasising its positioning: "exploration".
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